Situation
Manufacturing Day is a national celebration of modern manufacturing, produced by the National Association of Manufacturers, to inspire and educate students, educators and policymakers on career opportunities in manufacturing. This annual event, supported by local businesses, agencies and trade associations, enables students to engage with manufacturing industry professionals, with the long-term goal of addressing the skilled labor shortages that domestic producers face.
As part of the Livonia-based Deshler Group’s long-standing commitment to youth mentoring and STEM education, the family of automotive supply companies worked with Van Dyke Horn to create, develop and host a comprehensive program for simultaneous engagement events for Manufacturing Day.
CLIENT
DESHLER GROUP
SERVICES
COMMUNITY RELATIONS
EVENT MANAGEMENT
MEDIA RELATIONS
ORGANIZATIONAL POSITIONING
RESEARCH
SOCIAL MEDIA