City of Birmingham’s COVID-19 Social Media Pivot

City of Birmingham’s COVID-19 Social Media Pivot Situation The demand for effective communication services has become an integral role for municipalities in serving the public. At the time, the City of Birmingham’s communications director resigned, leaving behind several City projects that needed to be communicated to the public, such as the ongoing Master Plan efforts, […]

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City of Detroit’s Strategic Neighborhood Fund and Affordable Housing Leverage Fund

City of Detroit’s Strategic Neighborhood Fund and Affordable Housing Leverage Fund Situation The City of Detroit, Invest Detroit and the Local Initiatives Support Corporation – Detroit (LISC) engaged Van Dyke Horn (VDH) to help the three partner organizations manage communications for the pioneering Strategic Neighborhood Fund (SNF) and Affordable Housing Leverage Fund (AHLF). These initiatives […]

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The Platform’s Fisher Re-Opening

The Platform’s Fisher Building Reintroduction & Celebration Situation With 2015’s acquisition of the Fisher Building, a National Historic Landmark and one of the country’s most iconic skyscrapers, came the creation of a new powerhouse in Detroit real estate development. Peter Cummings, a Detroit real estate veteran, was drawn to the Fisher Building years ago when […]

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GS3 Global’s Executive Positioning of Lisa Lunsford

GS3 Global’s Executive Positioning of Lisa Lunsford Situation GS3 Global was founded in 2010, a Metro Detroit-based supply-chain management company that provides assembly, warehousing, sequencing, engineering services and technology solutions. Van Dyke Horn (VDH)’s relationship with GS3 Global began in Fall 2014. We quickly identified opportunities to elevate the reputation of the company by establishing […]

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The Detroit Institute of Arts and Art is for Everyone Millage Campaign

The Detroit Institute of Arts’ “Art is for Everyone” Millage Campaign Situation In 2010, the Detroit Institute of Arts (DIA) decided to go to voters in southeast Michigan with a millage proposal to provide financial stability and allow the museum to turn its considerable fundraising skills from operations to endowment.  The DIA also recognized it […]

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Knight Foundation’s Knight Arts Challenge Detroit

John S. & James L Knight Foundation’s “Knight Arts Challenge Detroit” Situation In 2012, the John S. and James L. Knight Foundation announced an initiative to establish a series of crowd-sourced grant-making contests to fund the best art ideas from cities across the country. The annual contest, previously piloted in Miami, would be localized to […]

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Girl Scouts’ The Future Is Now

Girl Scouts’ The Future Is Now Situation The Future is Now was a part of a three-month national grassroots campaign commissioned by Girl Scouts of the USA (GSUSA) to assist Girl Scouts of Southeastern Michigan (GSSEM) and 24 other Girl Scout councils nationwide in retaining and attracting new members and volunteers, as well as increase […]

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Deshler Group’s Manufacturing Day

Deshler Group’s Manufacturing Day Situation Manufacturing Day is a national celebration of modern manufacturing, produced by the National Association of Manufacturers, to inspire and educate students, educators and policymakers on career opportunities in manufacturing. This annual event, supported by local businesses, agencies and trade associations, enables students to engage with manufacturing industry professionals, with the […]

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Public Lighting Authority of Detroit’s Agency of Change

The PLA retained Van Dyke Horn to develop and implement a comprehensive communication campaign that integrated media relations, community engagement, and marketing. This campaign combined a series of community meetings inform and engage city leaders and residents and media outreach to educate the public of the PLA’s plans.

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