Who We Are
Peter Van dyke
What do you do for Van Dyke Horn?
I lead a team of 14 remarkable and diverse practitioners, setting the agency’s mission, business objectives, brand, goals and strategy, to continue driving our 25-year legacy of impact for our clients and community.
What are some highlights from your previous experience?
The opportunity to work closely and develop a deep relationship with our founders Bob Berg and Georgella Muirhead, two of Michigan’s top communications professionals, was an honor, privilege and career highlight. Beyond this, I’ve been fortunate to have amazing experiences through client work. From developing a friendship with civil rights activist Arthur Johnson while planning his tribute event or helping the Detroit Institute of Arts win the 2012 millage vote.
How do you support the community?
I have been a Detroit resident for most of my life and have been dedicated to supporting the community in which I live, was educated and where I grow my business. I serve on boards for Wayne State University’s College of Fine, Performing and Communication Arts, the Detroit Public Theatre, Michigan Humane, and the Marche du Nain Rouge, as well as the honorary board for the Detroit Artists Market.
I am also a member of the PRSA Counselors Academy, a national cohort of PR agency owners. Additionally, I am deeply proud to have developed the Berg Muirhead Scholarship for Student Advancement, in honor of our agency’s founders. The scholarship is designed to support underrepresented students and help develop a pipeline of diverse talent for our industry and region.
One of your top career achievements:
My greatest accomplishment is acquiring Berg Muirhead, the agency where I worked for nearly 10 years, and then successfully rebranding the company to Van Dyke Horn. The business transition between owners was seamless as we were able to retain the staff and clientele—a feat that is not often achieved. Since the acquisition, I have led VDH through rapid growth, nearly tripling our revenue and staff size in the first five years.
It has also been a huge honor to be recognized by the top regional media outlets and my business colleagues and peers. This includes my alma mater Wayne State University awarding me with the esteemed “Alumni Achievement in Public Relations” recognition, as well as Crain’s Detroit Business’s “40 under Forty” and “20 in their Twenties,” D Business Magazine’s “30 in their Thirties,” Detroit Young Professionals’ (DYP) Vanguard Leadership Award, and WDIV-TV’s “I Have the Drive.”
I graduated with honors with a bachelor’s degree in public relations from Wayne State University. I started the school’s Public Relations Student Society of America chapter and received the college’s Jeanine Gregory Award for Public Relations Leadership.
“When you need a friend, it is too late to make one.” – Bob Berg